![]() While comparing Facebook to Instagram might be apples and oranges, posts on the latter with hashtags receive 12.6% more engagement than those without them. Hashtags Make Your Posts More Interactive We Tried a Microblading Brow Marker Pen | Crash Test BeautiesĪ microblade brow marker exists and it's temporary, AND pain-free! || #ipsy #CrashTestBeautiesĪnd if you were totally new to the campaign or series, clicking the hashtag leads you directly to previous videos in the same series so you can check out more. The brand tacks the tag on to each of their beauty testing videos for particular products. Likewise, hashtags can help highlight specific campaigns or posts your followers might be interested in.įor example, Ipsy‘s #CrashTestBeauties campaign is a shining example of Facebook hashtags in action. Considering that Facebook handles billions of searches per day, categorizing your content for search just plain makes sense. ![]() Hashtags Make Your Posts Searchableįacebook hashtags are a nice touch from a search perspective, allowing you to get more eyes on your brand’s posts. Although tracking hashtags may seem more straightforward on Twitter or Instagram, keeping an eye on trends on Facebook is also a smart move for brands. If posts surrounding a certain hashtag or campaign perform well, that’s a direct signal to keep that topic in heavy rotation. Social listening can help with your hashtag tracking efforts.īrands what to know what terms their followers are buzzing about and likewise what topics they’re interested in. Social listening represents one of the biggest social media trends of 2018 for good reason. Here’s the deal: brands typically don’t post hashtags “just because.” As is the case with any piece of your social media strategy, there are some distinct reasons why hashtags on Facebook make sense. ![]() Posted by Warby Parker on Sunday, June 24, 2018 While some brands totally ignore them, other big players add them posts as they see fit. You’ll also notice that brands are fairly split when it comes to using Facebook hashtags. As such, there isn’t as much room for hashtags unlike Instagram or Twitter where marketers tend to pack ’em in. Given that Facebook’s ideal character limit is relatively low (between 40 and 80 characters), your post captions represent valuable where it pays to be economical with words. Meanwhile, there is no cut and dry answer as to whether or not hashtags significantly increase or decrease engagement. Should you bother with hashtags on Facebook?įacebook themselves haven’t updated their own guidelines for hashtags since 2016, which has left marketers to pick up the slack to figure out best practices themselves. Let’s start with the elephant in the room. Learn more about how it can help you through a personalized demo or try it out yourself by signing up for a free trial. If you’re already using hashtags on Facebook, you’ll want to ensure they’re being seen at the best times.Īnd good news – with Sprout’s patented ViralPost technology, you can do just that. I’m Set with Facebook Hashtags, What’s Next? In this guide, we’re going to break them down for you piece by piece. ![]() Night and day versus the likes of Twitter and Instagram, Facebook hashtags have a unique function and brands need to take special care when using them.Īnd so if hashtags on Facebook have left you scratching your head, you’re not alone. Posted by Porsche on Friday, June 15, 2018īut if you’re wondering if hashtags still have a place on Facebook and whether or not they still work, the answer is a definite “yes.” Weighing 800 kg, it had a 6-cylinder, naturally-aspirated… In 1967, the Porsche 911 R was built for use in motorsport. ![]()
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